Chief Strategy Officer
"These days, a brand must be digitally savvy to stand out. I make sure our campaigns integrate traditional PR with digital in a strategic way that gets people talking."
Randi has more than 14 years of experience developing marketing communications programs, building brand equity and creating web-based and mobile interactive experiences that engage consumers. As Senior Vice President, Integrated Strategy for Kaplow, she oversees the digital programs for a number of top beauty and lifestyle brands.
Prior to joining Kaplow, Randi led editorial and community management efforts for more than 20 web properties at Mindspark Interactive Network. Earlier, she served as a senior product manager, developing requirements and optimizations for web sites, Facebook and mobile applications, and data analytics.
A graduate of the University of Rochester, Randi began her career in public relations working on programs for Dove and the Campaign for Real Beauty, Tide, Weight Watchers, Ford Motor Company, General Mills and other industry-leading brands.