Vicki Crafton

Senior Vice President, Global, Consumer


"Consumers aren't just looking for the shiny new object: They want what will enhance their lives on a deeply personal level, day in and day out."

Vicki has spent more than 20 years developing and implementing pervasive communications programs for Fortune 500 companies and start-ups, emerging names and world-class brands, luxury offerings and mass market must-haves.

As Senior Vice President, Global, Consumer, she is responsible for bringing client stories to life for consumers around the world. She leads the global consumer program for Microsoft's Skype division and Skype's Social Good platform, Skype in the classroom. She also manages the agency's global network of independent agency partners, ensuring Kaplow's highest standards of service and quality are consistent the world over.

Before joining Kaplow, Vicki headed the Beauty/Consumer division of LaForce + Stevens, leading campaigns for such clients as Avon, Unilever, Revlon, Coty, Pfizer and more. Earlier, she was Director of Public Relations for the Johnson & Johnson Group of Consumer Companies. A graduate of Seton Hall University, Vicki is active in the Junior League of Greater Princeton, the St. Paul School Parent Teacher Association and the St. Paul Fine Arts Committee.