Target: Launching a Stylish Collection with a Cause

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Target: Launching a Stylish Collection with a Cause

To launch Target’s designer collaboration with FEED USA, Kaplow partnered with Target to build awareness of the collection and its positive impact on hunger in the U.S. Collaborating with multiple Target agencies and leveraging a unique event under the Brooklyn Bridge hosted by Target and Lea Michelle, Kaplow secured national media coverage including The Wall Street Journal, AdAge and Good Morning America.


Top media outlets – like Vogue.com, US Weekly and InStyle.com – lined the red carpet and the event generated over 300 placements just as the collection hit stores nationwide. More than 500 media, celebrity and influencer attendees shared 2,140 tweets and 670 Instagram photos tagged #FEEDUSA during the event, reaching an audience of 16 million.

  • Product launch strategy
  • Influencer engagement
  • Media relations
  • Brand storytelling