The 2024 CEW Beauty Expo: A Day of Innovation, Beauty, and Connections

Every year, beauty enthusiasts from all corners of the industry converge at the CEW (Cosmetic Executive Women) Beauty Expo, where product innovation takes center stage. This year’s expo, held on September 19th, was an especially exciting moment for the Kaplow Beauty team as we came together to support our client CEW and connect with media on-site.

As CEW’s agency of record, Kaplow oversaw the dynamic expo, in addition to the sponsorship activations of Kaplow clients, CVS Beauty and the U.S. Soy Board. Both brands brought unique interactive beauty experiences and curated swag bags that became must-have items for attendees. With a crowd of over 1,000+ industry insiders, the CEW Beauty Expo was packed with product sampling, networking opportunities, and a glimpse into the upcoming 2024 award finalists—each promising groundbreaking formulas and transformative experiences in beauty. 

And the celebration isn’t over! Next month, Kaplow will be supporting CEW at the 2024 Beauty Awards Luncheon, where the top innovations will be officially crowned.