Growing Impact Through Influencer Marketing

Agency Support
for Influencer Campaigns

Kaplow’s award-winning influencer marketing and PR work is grounded in thoughtful strategy, performance optimization and deep relationships. We put value and ROI at the forefront of our recommendations, and it shows in our results.

Our team of experts bring decades of experience collaborating with, sourcing and co-creating influencer content on behalf of our clients. We bring our clients the best of all worlds in the influencer marketing arena, serving as influencer marketing strategists and an influencer talent agency. Kaplow develops customized criteria and engagement strategies that ignite action, build long-lasting brand love, transform endorsers to trusted advisors and drive digital conversation. 

Kaplow’s experienced influencer marketing team combines a data-first approach with high-touch storytelling to ensure your content is authentic and impactful. Depending on each influencer’s vertical and content expertise, digital creators can play a myriad of distinct roles within a brand’s marketing strategy. That’s why we work closely with you to define the objectives and role influencers will play in your marketing mix from criteria generation to content management and effective negotiation. Kaplow’s influencer capabilities include paid partnerships, earned engagement, large-scale product seedings and more. We also have deep experience leveraging paid media to enhance and optimize influencer results (e.g., optimize for clicks, engagement, audience targeting). Our expert team stays on top of the category keeping our clients educated and excited about the direction of the influencer landscape. We are curated, cost-effective and conversion-oriented.

We create campaigns and custom solutions that come to life through the following services:

  • Influencer Marketing and Strategy

  • Livestreaming and Live Shopping Events

  • TikTok campaigns

  • Micro-Influencer Campaigns

  • Talent, Spokesperson and Celebrity Negotiation

  • Expert Advocacy Networks

  • Ambassador Programs

  • Tastemaker Product Seeding

  • Influencer Affiliate Programs

Kaplow’s Approach to Influencer Marketing

Kaplow’s Influencer Network

As a top NYC influencer marketing agency, Kaplow’s Relationship Network (composed of thousands of influencers) is heavily steeped in beauty, wellness and lifestyle creators and experts. We take a high-touch approach to relationship cultivation across talent managers, creator networks and individual influencers. Leveraging these deep seeded relationships, we’re able to negotiate impactful content partnerships and establish earned brand advocacy.

Entirely Customized to Your Needs

When leveraging influencer marketing, a one-size-fits-all approach simply doesn’t work. We create bespoke influencer marketing and talent campaigns and custom solutions based on your brand’s unique needs and objectives. Our proprietary approach mixes our savvy expertise with the best of data science to provide a customized recommendation to fit each brand’s unique needs. 

Our suite of influencer services ranges from project-focused to fully integrated programming designed to drive conversation, content, connection and credibility using an eight-step process to develop an effective influencer marketing strategy:

  • OUTLINE the objectives 

  • GATHER insights from landscape analysis

  • DEFINE role influencers will play in communications mix

  • IDENTIFY right partners to engage and ideal mix of influencer tiers

  • VET partners carefully to match key criteria, ensure authenticity and mitigate potential risk

  • NEGOTIATE the best rates driving efficiencies throughout content development

  • IDEATE tactical recommendations and integrated activations, both paid and earned

  • OPTIMIZE distribution and amplification guidance to increase content discoverability

Why Kaplow for Influencer Marketing?

We’ll help you connect with brand-aligned endorsers across the full ecosystem of influence who can communicate your message in a compelling, relatable and authentic way.

Our Services

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