Building PR Capabilities for the Most Iconic Lifestyle and Consumer Product Companies

In the last two decades alone, we launched 50+ brands across categories as Target’s PR agency of record; made hydration the hottest lifestyle trend, transforming Stanley, a legendary 100-year-old brand into an Insta-famous, household name as Stanley’s PR agency; worked with Fidelity Investments to change the conversation about women and money as their lifestyle PR agency; uncorked the allure of Italian style, taking award-winning sparkling wine region Franciacorta from unknown to coveted and so much more. Our work extends to brands at all life stages, from heritage brands and retail leaders like PVH and David’s Bridal to startups and retail disruptors like Stitch Fix, Resident, Oportun and more.

Our lifestyle and retail PR agency team specializes in creative storytelling that meets consumers where they are. We are experts in consumer lifestyle trends and retail PR. We start with research, consumer insights and an understanding of industry and cultural trends to devise an impactful and integrated approach. From there, we work with clients to craft resonant brand messaging that can be infused across all communications efforts and channels. Through our deep and wide network of media and influencer relationships and industry contacts, we supplement this with our high-touch, earned-first and constantly-evolving approach to consumer and corporate media relations. We know that the way consumers interact with the media is constantly changing, and with it, so are the ways in which we are getting in front of them to earn their trust and consideration.

We also understand the value of thought leadership to further credibility. We partner closely with our clients on strategic executive positioning that develops brand equity, strengthens trust and builds connection. When working with our lifestyle clients, we recognize the power of integrated communications and further bring campaigns to life with our expertise in event and experiential production, influencer and media partnerships and strategic counsel. 

For brands at the intersection of culture and commerce, Kaplow unlocks our clients’ most engaging stories and gives them relevancy in a noisy world.