Revenue & Relationships Through Affiliate Marketing

Your Agency Partner that Connects the Dots Between Paid, Earned & Affiliate Strategies

With digital media being the fastest and most efficient way for consumers to get their news, brands are now seeing the paid, owned and earned media worlds increasingly overlap.

Once considered separate verticals in publishing, this overlap has disrupted the traditional online marketing landscape leading to a rise in affiliate marketing programs.

Kaplow is an experienced affiliate marketing agency partner that connects the dots between paid, affiliate and earned media and drives business-building results. We connect our clients to today’s leading “power-converters,” getting brands in front of the audiences most primed to buy.

$70K+

in revenue from TODAY Show segment inclusion + TODAY.com inclusion

(CPG Brand)

$19K+

in revenue in one month from affiliate networks

(CPG Brand)

$13K+

in revenue from Black Friday media coverage

(CPG Brand)

How can Kaplow’s affiliate marketing services help grow your business?

Whether your brand is launching a new owned affiliate marketing program or seeking to optimize an existing one, the advantage of working with Kaplow’s digital marketing team is that our affiliate marketing expertise spans across industries, driving impactful affiliate marketing results that cut through the clutter and drive conversions.

Our services include identifying the right affiliate marketing platform for your business, negotiating preferred rates, managing affiliate marketplace initiatives, executing influencer/Amazon affiliate programs, recruiting influencer partners and leading ongoing affiliate member engagement (pitching, promotions, gifting, etc.).

No matter where a brand is in the stage of affiliate marketing programming, Kaplow can develop and manage customized affiliate marketing programs tailored to your brand’s unique objectives and target audiences by:

- Leverage Kaplow’s access to publishers, media outlets and consumer/shopping websites to create an engagement strategy
- Recommend and secure the affiliate partners that give your brand a competitive advantage in the marketplace
  - Navigate between click based or commission based
- Negotiate affiliate partner rates
- Get interested partners up and running
- Develop brand-owned affiliate programs
- Support product PR placements leveraging our relationships on both the affiliate and publishers sides
- Optimizing affiliate sales results in earned public relations outreach
- Prepare or revise onboarding materials
- Establish best practices reference guide
- Conduct check-ins to gauge publisher experience
- Measure efforts and program impact
- Outline trends and identify tracking insights
- Share key learnings and make recommendations to grow and optimize programming