Your Agency Partner for Beauty PR
Building PR Capabilities for
Luxury and Prestige Beauty Brands
Recognized as a Top Beauty PR Firm and Brand Agency since inception 30+ years ago.
Kaplow has long been recognized as a top New York City-based beauty PR firm and brand agency since its inception 30+ years ago. Beauty PR has been at the core of Kaplow and our extensive roster of clients in mass, prestige, retail, indie and professional brands across skincare, makeup and hair care categories has led us to become a leading agency partner. Throughout our history, we have worked with the “who’s who” of consumer beauty brands, including Ralph Lauren Fragrances, wet n wild, Laura Mercier, Conair, Colorescience, Shiseido and many more.
Our beauty PR and communications specialties include:
Retail & Spa
Skincare Products & Devices
Cosmetics
Haircare & Accessories
Fragrance
Personal Care
Nail Care
Grooming
Professionally-Backed Products & Treatments
Industry Organizations
Our Beauty PR Work
The Kaplow Difference
We have extensive tenures with top beauty retailers and beauty destinations, including CVS Beauty, Bluemercury and Dermstore, and are embedded with premier beauty industry organizations such as Cosmetic Executive Women (CEW) – serving as CEW’s beauty PR agency of record for more than 25 years. In addition to our award-winning work, we pride ourselves on our strong relationships with hundreds of influencers and experts in the beauty community - from makeup artists, hair stylists, dermatologists and aestheticians to top-tier content creators, celebrities, editorial contacts and industry tastemakers.
As the beauty industry continues to see rapid innovation, our expertise and our ability to remain nimble and strategically capitalize on opportunities will drive relevancy for your beauty brand. We are consistently anticipating what's next in the beauty industry and will structure programming to ensure your beauty brand and message is standing out within the industry.
Kaplow’s agency practice is centralized in New York City with a presence in Los Angeles. Being in NYC and LA combined with our vast footprint in the beauty industry brings our clients genuine relationships with an extensive stable of high-level editors, journalists, trade and industry leaders, diverse artists across all glam categories, with a specialized focus on makeup artists – from professional artists to content creators.
Our Agency Expertise
