Executive Thought Leadership and Public Relations Support for Your Brand

Content Creation and Thought Leadership for Executives

Building Executive Changemakers

Kaplow’s expertise in thought leadership, corporate communications and public relations includes a wealth of communications service offerings and capabilities. Our work with executive public relations and content creation has strengthened brand positioning and differentiation, deepened credibility and authority for executives and elevated the profile of today’s industry changemakers. Rooted in core business priorities and storytelling, a thought leadership public relations program establishes enhanced platforms for executives and subject matter experts to build trust and position them as a voice of authority within their industry. Executive public relations can be used as a standalone initiative but is most successful as part of an overall corporate or brand communications strategy. We position executives and spokespeople as thought leaders and industry pioneers to build credibility for brands through customized programs, including media interviews, speaking opportunities, media events, editor meetings and more.

Our Executive Public Relations Process

Becoming a thought leader does not happen immediately. Executive thought leadership is one of the most effective strategies to build and differentiate your brand and consistent efforts are the key to a successful executive media and public relations strategy. The most effective thought leadership strategies are built around answering the questions your target consumer and industry peers are asking. You can feature your products and services in your answers, but your expertise and knowledge take center stage, positioning experts as go-to resources within their fields.

Personalizing Your Narrative

Developing your strategy is about telling your story in the right way, to the right people. It is putting you and your expertise at the epicenter of communications to drive interest in and attention around your business, products and services. The landscape and expectations have changed and today, people trust brands that align with their personal values and view a company’s leadership as a reflection of its brand. Kaplow works one-on-one to understand an executive’s purpose to create a personalized narrative that brings to life human leadership through a relatable, accountable, vulnerable and human voice. Our high-touch, high-impact approach to media training aligns key message delivery with the importance of humanity, taking into account everything from the words you say to your extensive business background that builds long-lasting connections in hearts and minds.

Kaplow’s public relations, executive training and thought leadership services includes:

• Define and establish strategic thought leadership pillars
• Develop a personalized executive narrative
• Identify and articulate leadership voice, delivery, impact, tone
• Identify where executives’ personal value sets and career inspirations intersect with brand messaging
• Media train executives
• Research and identify relevant events, panels and engagements
• Establish and employ participation and submission filters
• Secure speaking engagements and panel spots at key industry conferences
• Prep executives for speaking opportunities
• Social media content strategy including suggested publishing cadence and topics
• Real-time posting recommendations around industry news trends and relevant vertical organizations
• Video content creation, editing and dissemination
• Evaluate and recommend opportunities
• Controlled media partnerships, including bylines drafted and placed with key target media
• Comparative analysis and tracking against industry peers and thought leaders
• Social listening to better understand current conversation in targeted circle

The Benefits of Thought Leadership

Thought leadership directly benefits your business as the trust invested in you as an individual helps set your brand apart by reinforcing the values and ownable narrative that sets it apart. Your personal narrative and brand story become intertwined to form a new, even stronger narrative. Because businesses cannot speak for themselves, their messages are shared through a collection of executives and spokespeople driving a company’s thought leadership forward. With the right messaging development, media training and strategy, individual stories become the organization’s narrative to differentiate it and drive it forward.

The Impact of Respected Media Outlets

Thought leadership content creation has an even bigger impact if your content is published by respected media outlets. At Kaplow, we value our close relationships with leading editors, influencers, celebrities, endorsers and media executives. These relationships help you reach the right people at the right time with your story and expertise. Kaplow’s secret to success is that we leverage our media and industry relationships to establish brand executives that become known as the go-to people in their industries.

Why Kaplow?

At Kaplow, we understand the importance of empathetic communications especially when it comes from the executive level. We partner with our clients to recommend the best services that match the business objectives for each and every thought leadership program and develop goals to measure success. Our high-touch approach ensures your message isn't just received, but it resounds. We look forward to bringing your executives and their unique platforms to life.

Our Services