Mapping a New Blueprint
for Bluemercury
Through our proprietary ONE Strategy Session, Kaplow developed an ownable communications narrative for Bluemercury that solidified its industry positioning and thought leadership.
74.4%
YoY increase in thought leadership media impressions
250+
Placements in outlets including WWD, Business of Fashion, and Beauty Independent
659.9M+
Impressions from thought leadership coverage
Curating a breakthrough narrative that cut through the competition
Through Kaplow’s proprietary ONE Strategy Session, we crystallized an ownable storytelling narrative that defined Bluemercury’s unique voice and served as the north star for all initiatives and communication efforts.
Anchored in the new narrative, Kaplow crafted a robust thought leadership strategy to reinforce Bluemercury’s industry authority while solidifying key executive voices as go-to media resources for target trade, consumer and business outlets. As a result, Kaplow generated a robust stream of feature stories and high-level interviews and opportunities for Bluemercury’s executive team that spotlighted priority messages, retailer news and ongoing trend-driven stories.
Case Studies
