Creating Access to the Coveted List of the “Who’s Who” of Beauty

As part of its larger mission to reinforce industry authority for CEW, Kaplow created a program to celebrate the most creative and innovative new products each year, as voted on by industry insiders who know beauty best.

Starting with a live interactive event, at which hundreds of brands showcase their new products, the CEW Beauty Awards then culminates with a live award luncheon to announce and celebrate the winners.

Over the years, we have continued to blaze new trails, evolving our approach, but always staying true to the CEW story. 

When women first began going online for beauty information, we created a special Blogger Lounge at the Awards so beauty bloggers could provide news. That lounge has evolved into a state-of-the-art, real-time communications center where key beauty influencers, industry’s top executives, entrepreneurs and beauty enthusiasts gather to hear about the top trends and share the excitement with their followers and colleagues. 

The result? We developed a thought leadership campaign so powerful that it continues to drive growth — both for the association and for its member brands — more than three decades later.