Her career spans across a wide range of health communications within family health, women’s health and health tech. She has created advocacy campaigns, shaped FDA clearance news, strategized award-winning consumer product launches and developed scientific communications platforms. Her Neutrogena sun protection advocacy campaign “Mimic Mommy” was recognized with multiple PR News Platinum Awards. Her vision care and skin health campaigns were awarded multiple Johnson & Johnson James Burke Marketing Awards for Global and North America Communications Plans, Earned Media and Agency Partnership.

Liz’s passion lies in partnering with brands to build communications campaigns that help deliver better outcomes and healthier lives. Her ability to humanize health and wellness through storytelling has delivered stand-out campaigns and programs for 23andMe, HearingLife, quip, Versed Skincare and more.

At Kaplow, she leads a division rich in diversity of experiences and perspectives that thrives on the fast-paced, ever-changing health and wellness landscape. She is a member of Kaplow’s TREE Committee, dedicated to maintaining an agency culture of growth, learning and fun.

Liz began her career in communications after attending the University of Minnesota.