Annie Roccuzzo

Group Vice President

Annie is a communications professional with over a decade of experience shaping the communications strategies and brand campaigns for major brands, founders and C-level executives in the lifestyle, retail, media and health and wellness industries.

  • 10+ years

  • The opportunity to lead and attend so many meaningful media events coast-to-coast for our amazing clients! 

  • The people! I adore everyone I work with. 

  • A workout, hot coffee and time with my family.

Known for her steadfast counsel and strategic approach, Annie brings her clients a strong understanding of the consumer and business media landscape and what brands and leaders need to do to break through. 

Through her career, Annie has spearheaded high-impact PR campaigns and led the agency teams for an impressive mix of industry-leading brands and start-ups, including retail giant Target, the global, trusted media titan Forbes and leading science and innovation company 3M, as well as start-up brands, from Resident, the home goods company once known for their mattresses and acquired by Ashley Furniture, to Skura, the smart, stylish sponge that never stinks (really!). 

Annie’s ability to analyze market trends and consumer behavior has enabled her to develop proactive communications strategies that seize opportunities. Her expertise spans media relations, bringing new products to market, crisis communications, corporate communications and executive storytelling, making her an invaluable partner to Kaplow’s clients.

Annie joined Kaplow in 2014 and attributes her tenure to the agency’s inclusive, supportive culture. 

Annie holds a Bachelor's Degree in English and Business from Gettysburg College.