Earning Consumer Trust for Critical Healthcare
When the Supreme Court’s leaked opinion and eventual overturn of Roe v. Wade led to uncertainty around the accessibility of contraception, Kaplow’s high touch media approach positioned Wisp and its executives as a company consumers and media should look to for education and care.
Brand narrative development and positioning
Subject matter expert and executive media training
Media Blitz
Elevating a start up as a go-to resource for women’s healthcare
Through a proprietary approach that finds the white space for a brand’s story, Kaplow worked with Wisp to craft an in-depth messaging framework to crystallize the brand’s differentiation within the current cultural landscape. Leveraging our extensive media relationships with health and news writers and the ability to leverage the client’s real time brand data, Kaplow secured interviews with top outlets including The New York Times, CBS News, USA Today, Forbes, Bloomberg and more.
Within months, Wisp was a more recognized brand among the women’s health landscape, and most importantly to consumers whose desire to be in control of their healthcare on their terms was a top priority.
Case Studies
