Building Social Media Marketing Capabilities for Your Brand

Support Your Social Media Marketing with Agency Resources

Kaplow’s social media marketing agency capabilities help connect your brand with the right target audiences where they actively engage.

Our strategic approach focuses on consumer trends, social innovation and social listening insights, and storytelling at every touchpoint and on every platform; ensuring consumers are hearing and seeing the same message wherever they search or scroll. Kaplow has served as a social media marketing agency for a multitude of clients across our Beauty, Lifestyle and Health & Wellness practice areas. This includes clients such as Laura Mercier, Shiseido, St. Ives, Warners, The Children’s Place, No nonsense, Vitamin Shoppe and GSQ by Glamsquad (a CVS owned brand). In addition to social media marketing strategy, our capabilities include: influencer talent criteria development, selection, vetting and measurement, social media content creation, copywriting, design, social media community management, paid social support, video production, video editing, social media partnership management and social media analytics.

Kaplow also offers social listening data analysis that identifies the relationship between a brand and its audience through digital mediums to identify recommendations to improve the connection and engagement between the two. Social listening enables us to provide actionable short and long-term recommendations that help inform media engagement, social media marketing strategies and overall marketing communications programming, helping brands better understand what brand-relevant conversations and trends matter most to its key audiences. By delving deeply into this social data, Kaplow provides key insights that propel our clients more deeply into clickable, engaging dialogue that drives action.

Your Social Media Content Strategy

Direct & Engaging

Kaplow will produce a social media marketing strategy that will strive to connect your brand with a targeted audience that is genuinely interested in your products or services and wants to engage with you in an immediate, informal and fun way.

Meaningful Conversations

By putting you in touch with the right audience, our social media strategy will help you to establish digital conversations that add value to your brand and to your followers in a virtuous circle that generates more brand love and loyalty than anything else.

Brand Love & Loyalty

At Kaplow, we don’t do social media marketing just for the sake of upping your number of followers. We will create a strategy that is fully committed to supporting crucial aspects such as brand loyalty and love, through the meaningful, targeted use of social media content and connections.