Samara Finn Holland

EVP, Growth and Strategic Initiatives

Samara is an integrated communications professional who has spent the last 15+ years helping household brands develop unique marketing programs rooted in storytelling and consumer engagement.

  • 5+ years

  • Winning a PR News Best Influencer Campaign Award for CVS Beauty (the first of three back-to-back digital program wins).

  • The people, passion and purpose behind our work.

  • The NY Times Spelling Bee and chocolate.

A PR Week 40 Under 40 honoree, PR News Top Women in PR recipient and PR News Digital Communicator of the Year award winner, Samara has a track record of driving innovation, overseeing business growth and propelling managerial excellence. In addition to leading Kaplow’s influencer marketing division, she is responsible for expanding client services, designing staff development programs and elevating the agency’s external industry visibility.

Prior to joining Kaplow, Samara created a first-of-its-kind dedicated influencer relations team at Marina Maher Communications responsible for developing digital engagement strategies for clients such as Procter & Gamble, Coty, Bayer, Henkel, Merck and Pfizer.

Samara graduated cum laude from Fordham University at Lincoln Center with a degree in Communications/Media Studies and is currently pursuing an MBA at Baruch’s Zicklin School of Business. She also maintains Project Management Professional (PMP) certification and is a member of the Public Relations Society of America (PRSA), Cosmetic Executive Women (CEW) and the Project Management Institute (PMI). In addition to serving on the Fordham University Alumni Association Advisory Board, Samara is a volunteer mentor, regular guest speaker on influencer marketing and a passionate advocate for blood donation.