Creating Excitement and Emotional Connection for an Aesthetics Treatment with a Pop Culture Powerhouse

To spotlight the transformative impact of Renuvion, Kaplow’s media and influencer teams came together to develop a strategy that delivered social significance centered on emotional storytelling. By partnering with The Real Housewives of New Jersey star Dolores Catania who has shared her weight loss and confidence journey openly, we drew media and consumers into the power of Renuvion treatments.

Kaplow achieved impactful results across the entire communications ecosystem using a digital first approach rooted in content, culturally exciting events and key voices. Kaplow utilized Dolores as a key storyteller in our public relations efforts, securing differentiated storylines that resonated with top media outlets. We hosted a panel at Miami Art Basel, where Dolores, alongside a top plastic surgeon, shared her personal Renuvion experience as well as the role of advocacy when it comes to one’s weight loss and body confidence journey.