Bringing Life-Saving Research to the Forefront of the Breast Cancer Conversation
For years, October has been synonymous with breast cancer awareness, however the conversation had previously always focused on guidelines and fundraising, missing a very important piece – the life-saving research that is being conducted in an effort to end breast cancer.
75%
SOV in 2024
973
Placements
13.9B
Impressions
Shaping the stories around the world’s most promising breast cancer research
Through establishing a clear narrative focused on ownable research and studies at the outset of our partnership, Kaplow laid the groundwork for the Breast Cancer Research Foundation to stand out amongst competitors and change the conversation at large.
Over the course of 8 years, we leveraged thriver stories, elevated key expert researchers, established BCRF’s Shop Pink program as best in class in nearly 1,000 placements and 14B impressions, all while threading through the importance of research to reshape the conversation and cement the organization as the leading authority in breast cancer research.
Case Studies
