Madison Reed’s New ColorWonder Launch and Team ColorWonder Campaign

Madison Reed has been revolutionizing the hair color industry since its inception in 2013 and the launch of their newest innovation, ColorWonder Demi-Permanent Hair Color, was no exception. Drawing from their mission to boldly change the game for women, Madison Reed embarked on a one-of-a kind partnership with CEO & Founder Amy Errett’s alma mater, UConn, its women’s basketball team, as well as Team ColorWonder – a campaign rooted in the power of women athletes starring Brand Ambassadors and Impact Advisors Paige Bueckers and Azzi Fudd, as well as Ice Brady and Morgan Cheli. 

Inspired by these extraordinary athletes who are the epitome of athleticism and teamwork, Kaplow’s own Madison Reed team was ready to GO BIG on game day. Timed to the campaign announcement, we secured four exclusives in highly sought after media outlets – WWD, Sports Illustrated, Allure and CNBC – that reflected all facets of the campaign. The widespread coverage which garnered over 2.6B+ impressions across 610 placements underscored Madison Reed's commitment to empowering women and its connection to the unique nature of Team ColorWonder's NIL partnerships – including an equity stake in the business, franchising opportunities, internships with Madison Reed for class credit at UConn and more.

 "No matter who you are, where you come from or what you do – from sports to business or cosmetology – women deserve the opportunity to work hard, show up unapologetically and be rewarded for their talents." 

Amy Errett, CEO & Founder, Madison Reed