Stanley’s “Cooler Cooler” Launch at SXSW

Written by: Amy R

The Stanley team packed up our bags and went to the heart of Texas in Austin to SXSW to debut the brand’s latest launch to media, tastemakers and consumers. Known as the hub of innovation and buzz, SXSW was the perfect stage for Stanley’s debut into a new category of soft goods with its All Day Collection. 

The collection of soft-sided coolers and backpacks inspired the Cooler Cooler Picnics, eye-catching “pop-up picnics” that surprised and delighted consumers all around Austin throughout the week. Stanley and a group of dynamic content creators co-hosted the picnics including Becca Tobin, April Lockhart, Kennedy Eurich, Maddi Koch and more. 

Between the Instagramable décor, elevated picnic activities and the trending group of content creator hosts, picnic attendees were buzzing with excitement and left inspired to pack up their own picnic this Summer using Stanley’s new, stylish and versatile collection.